From zero to sexy (in 60 seconds)

Dove has a new television spot in which they show a model going from a plain woman to a billboard image through time-lapse in an attempt to highlight what an extensive process it is to create the final image and how far removed it is from the real woman. Without getting into a review of the actual spot it is worth noting that the final billboard image is rather overboard if you actually look at it. They seem to have taken a bit too far so that the model in the final image just borders the uncanny valley. There is also issue with Dove’s final message which suggests that boys aren’t susceptible to self esteem issues as a result of the media. Dudes are human beings too you know.