Design so bad it hurts

Jordan has directed us towards the 2012 Olympiad logo which rightfully made us cringe, especially after the revalation of the one year development process and the $750 000 price tag and also of course the horrible accompanying copy on the London 2012 website reading, “the new emblem is modern and will be dynamic, evolving in the years between now and 2012.” Nevermind the fact that it looks as though it was designed by Max Headroom, whats worse is that this logo design is so bad it is a serious health concern.

“When people see the new brand, we want them to be inspired to make a positive change in their life” -Tony Blair

Yes Tony, the logo makes us hate our lives. Mission Accomplished.