Pepsi’s post-rationalization presentation
Arnell allegedly presented this package to PepsiCo back in 2008 to pitch their branding trajectory for Pepsi Cola. It’s full of ridiculous infographics and designer hyperbole. One can’t help but think that someone somewhere took it seriously. Most of it makes no sense and doesn’t even look like its trying to. It’s happy to be so convoluted and absurd. A familar sight to anybody who has been to design school. Sure its fake but, then again, how much of the stuff we present in the design field is real?
4 Responses to “Pepsi’s post-rationalization presentation”
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Hi, I'm Raj Patel. Nice to meet you. I'm a writer, photographer, film producer, avid reader, gamer, architect, programmer, artist, community manager, and general nerd.
Here at Ohmpage I try to cover the news and trends at the intersection between technology and culture. In practice this means you get a lot of high-tech, new-media, type of fun stuff (the stuff that interests me) presented to you. I surf hard so you don't have to.
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That without a doubt was the funniest and strangest design doc. I’ve read in a long time. It’s a reality in and of itself that makes and supports itself. I’m almost envious at how silly and awesome it is at the same time.
How ridiculous and cool at the same time. Whether it’s a load of bull or not is beside the point I suppose…Still a lot of work to do such an in depth doc over nothing.
I would have loved to have been a fly on the wall at that meeting. I can totally picture the rolly eyes from Finance team.
Looking back at this article again, I think the new logo’s really grown on me.
I enjoy looking at it, and I think it’s better than the old one.
Well done Arnell.