More than meets the mouth

Well branding synergy is going to unexpected heights (or arguably depths) these days. There is a new live action Transformers pending release in North America. Of course a blockbuster like this demands a copious cross-media brand saturation campaign. This used to mean advertisements on the TV, billboards, newspapers, bus shelters, et cetera. Nowadays this extends to include M&Ms. Somehow the marketing wizards at Mars Snackfood Us have come up with limited-edition M&M’s Strawberried Peanut Butter Chocolate Candies and Snickers Nougabot Bar. Yes I said Limited Edition. I don’t think these come in sequentially numbered packages but just be aware that they wont be making these ad infinitum, in case you were wondering. Lets just hope that after eating this stuff your digestive system doesn’t experience any ‘revenge of the fallen.’