The Neuroscience of McGriddles

Sometimes you crave a McGriddle but rationally know you shouldn’t be having one. Don’t worry though. This is natural. Well, your craving is. Not the McGriddle. It just manipulates your nature. Deep down you want to be fat. You like being fat. You’re only human. Its, to paraphrase, “a side effect of human evolution” that you crave the McGriddle and even if it didn’t make you fat, the very idea that its fattening is what you love about it. You, ladies and gentlemen, are masochistic fast food patrons. Fighting it is only denying your nature.

[The frontal cortex]