Introducing AMD Trinity processors

We’ve already taken a look at Intel’s new Ivy Bridge CPUs last month. Now AMD is sending a return volley in their battle for CPU dominance. The latest and greatest from AMD – the Trinity APU is here now. Its fast, cool, and efficient. It’s got some graphics tricks up its proverbial sleeve. Most of all its here to give Ivy Bridge a run for its money.

Engineered with a similar emphasis on efficiency as Ivy Bridge, these new processors are ideally suited for the ultraportable market, which seems to be rapidly becoming increasingly popular. They feature up to double the per-watt performance of the Llano APUs from only a year ago.

A big focus here is the graphics power built into the chip, including the AMD HD Media Accelerator designed to optimize your HD video experience. Sure the CPU aspect has a power boost and it is nice and snappy, but the onboard GPU horsepower of  Radeon HD 7000 lends its acceleration to a growing app library – most of which are apps you probably already use, like Adobe Flash and most popular web browsers.

“Long battery life tops the list for many laptop buyers and with the new second generation AMD A-Series APU boasting outstanding battery life, our customers will be thrilled,” said Bai Peng, Vice President, GM of IdeaPad notebook business, Lenovo Group. “The new second generation AMD A-Series APUs give our customers the freedom to unplug and lead a digital entertainment lifestyle filled with music, video, photos and applications when in the office and on the road.”

With these Second-Generation AMD A-Series APUs entering the market to compete with Intel’s Ivy Bridge product, it can only mean great things in store for computer buyers this year. “Our 2nd-Generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn’t stop at mainstream notebooks. It carries over into affordable ultra-thin form factors featuring the latest in AMD Radeon™ graphics.” says Chris Cloran, corporate vice president and General Manager, AMD Client Business Unit.

With ultraportables getting such love from all the manufacturers, the performance boost offered by these new chips will mean we won’t have to sacrifice performance for portability or efficiency. We’ll be able to have power, battery life, and portability, all the same package but with the added bonus of marketplace competition. I expect some interesting machines to start appearing later this year. You early adopters will want to keep an eye on Future Shop for availability of AMD Trinity powered machines as early as late june.