Viewing all items for tag marketing

Video game editorial 101

English teacher Mrs. Buttermer has taken out her red pen and given it quite the workout, proof reading and marking up an article by Ryan Ash about the worst video game consoles of all time. The hyperbole she highlights penetrates both journalism around videogames and marketing of games and their hardware. The industry needs to start treating us like adults.

Retro Modern

Worth 1000 has a great new photoshop contest under it’s belt. This one tasks it’s entrants to create vintage ads for modern products (though iphone and ipod entries will be promptly disqualified). There are some pretty fun entries too. Definitely worth a look.

HBO, models, hookers, bums

In 1982 were you wondering about HBO’s new intro video with the model city? Check out this documentary about it. Evidently its the most accurate model city ever built, if you believe the narrator. Like the song says, pay close attention to the details. Theres, according to the narrator, a working light bulb in every room of every building. It even has a cyclorama.

Rise of the machine’s logo

Alex has a piece up on Neatorama talking briefly about the evolution of logo designs for a few tech companies. Its interesting to see how some of them got to where they are now and we can’t help but feel a little nostalgic for some of these old designs with their art nouveaux flare.

MADD campaign of death

Jordan “I don’t get irony” Farkas has done a campaign for Mothers Against Drunk Driving in which he defaces your car. It gets better though. He specifically defaces your rear view mirror, affixing a decal to it. You might not even notice it until you’re out on the road. Once you attempt to change lanes you’re in for a surprise. That grim reaper decal is hiding a horrible secret: a fully loaded flatbed truck in the next lane! You’d think MADD would have enough sense to not endanger drivers with their own ad campaign but I suppose in this case death is both the message and the medium.

Shell called out for hippie masquarade

shellWhen Royal Dutch Shell got all dressed up in it’s favorite Birkenstocks and favorite tie-dye t-shirt to put out this advertisement they raised a few eyebrows. After the Friends Of The Earth called them out on it. The Dutch Advertising Code Authority stepped in to lay down the law, pulling the offending ads for greenwashing. Served. Lets not even talk about that 1970s hippie graphic design. These ads should get pulled for that font if nothing else. Bonus points for anybody who can make out the subliminal message to be found in those flower power emissions.

Terror by design

David over at Ironic Sans has done a bit of work investigating the graphic design employed by terrorist, hate, and extremist political groups. Its pretty interesting once you start putting them side by side and developing a classification system by which you can group them. Perhaps these groups have a lot more in common than just anger.

Prius people posing presents possible problem

This is possibly a tough thing to realize but it turns out that most people buying a Prius hybrid automobile do so because of the statement it makes about them and how it makes that statement. It is a kind of status symbol. In lieu of actually having a conscience it is in fact more important to these people to feel like their piers believe they have a conscience and are responsible humans. Sadly only a quarter of the people buying a Prius do so for lower emissions. This is not nessecarally sad news except when you think about the inevitable spin car manufacturers will give this data while they refuse to quickly adopt strict emissions and lifecycle policies for their products. You just know that instead of actually making vehicles lower emissions, they will simply make the cars make a louder statement about the ‘green’ qualities of both the cars and owners. The second most popular reason to the statement factor is ‘other (including business incentives, etc.)’ which begs the question as to why these businesses are offering these incentives in the first place.

If people want to adopt more ecologically sustainable practices because its en vogue, thats fine, whatever their motives it is still part of a solution so long as these practices continue to be the norm for them once the fickle lens of fashion and politics has moved on. Maybe these people will inadvertently become educated to the maters at hand as a result. Maybe they will like their attention so much that they adopt a totally sustainable lifestyle. Please go feed a prius owner with some positive attention and punish depletists with some negative attention and a hurtful social stigma. Doing so will surely encourage the prius owners to adopt more similar choices, however misguidedly, and will also actively discourage others from continuing laissez-faire thus curbing potential spin from big-auto.

Design so bad it hurts

Jordan has directed us towards the 2012 Olympiad logo which rightfully made us cringe, especially after the revalation of the one year development process and the $750 000 price tag and also of course the horrible accompanying copy on the London 2012 website reading, “the new emblem is modern and will be dynamic, evolving in the years between now and 2012.” Nevermind the fact that it looks as though it was designed by Max Headroom, whats worse is that this logo design is so bad it is a serious health concern.

“When people see the new brand, we want them to be inspired to make a positive change in their life” -Tony Blair

Yes Tony, the logo makes us hate our lives. Mission Accomplished.

Cola wars indeed

John Ukec Lueth Ukec, the Sudaneese ambasador to the USA has indirectly suggested that unless economic sanctions are lifted off Sudan that he will cut off 80% of the world’s supply of gum arabic , putting a stranglehold on our reserves of Coca-Cola (and other soft drinks). He even used a bottle of Coca-Cola as a prop! Product placement, dare we ask? While its not likely that people will choose genocide over thirst, you can see where he is going with this one . Interesting gambit although Dana Milbank could report on it with a bit more of a serious demeanor considering people are actually dying over this.

« Previous PageNext Page »