Content covering the intersection between technology and culture.
Posted by on Jul 22nd, 2009 | 0 comments

The Neuroscience of McGriddles

Sometimes you crave a McGriddle but rationally know you shouldn’t be having one. Don’t worry though. This is natural. Well, your craving is. Not the McGriddle. It just manipulates your nature. Deep down you want to be fat. You like being fat. You’re only human. Its, to paraphrase, “a side effect of human evolution” that you crave the McGriddle and even if it didn’t make you fat,...
Posted by on Jul 21st, 2009 | 1 comment

Goal Burger

Goal Burger
Getafe Footbal Club have new kits. No surprises there. They are corporately sponsored and branded. No surprises there. They are designed so that when shirt-over-face celebrations occur, the Burger King mascot’s face becomes prominently displayedas festivities ensure....
Posted by on May 11th, 2009 | 1 comment

More than meets the mouth

More than meets the mouth
Well branding synergy is going to unexpected heights (or arguably depths) these days. There is a new live action Transformers pending release in North America. Of course a blockbuster like this demands a copious cross-media brand saturation campaign. This used to mean advertisements on the TV, billboards, newspapers, bus shelters, et cetera. Nowadays this extends to include M&Ms. Somehow the marketing wizards...
Posted by on Feb 10th, 2009 | 4 comments

Pepsi’s post-rationalization presentation

Pepsi’s post-rationalization presentation
Arnell allegedly presented this package to PepsiCo back in 2008 to pitch their branding trajectory for Pepsi Cola. It’s full of ridiculous infographics and designer hyperbole. One can’t help but think that someone somewhere took it seriously. Most of it makes no sense and doesn’t even look like its trying to. It’s happy to be so convoluted and absurd. A familar sight to anybody who has been...
Posted by on Nov 3rd, 2008 | 1 comment

Review: Sony Ericsson W350

Review: Sony Ericsson W350
The Sony Ericsson W350 appeared on the scene this year in Canada and at initial glance, sparks some interest. It seems small and comes at a super-budget price ($20 after carrier subsidies from Rogers Wireless). It bills itself as a very small flip-phone built for music first and just happens to also be a phone. Reality doesn’t quite match this marketing push but regardless, the phone has it’s strong points which...
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