Content covering the intersection between technology and culture.
Posted by on Apr 3rd, 2006 | 0 comments

Coca-Cola Blāk

Apparently alliteration has rendered the Coca-Cola Corporation starved for the letter C so they are omitting it from their new line of carbonated coffee. Blāk (read: black) has got a new space in Toronto’s Yorkville shopping district. They are being suspiciously tightlipped about the whole thing but allude to big plans for the retail...
Posted by on Mar 20th, 2006 | 13 comments

Nike just does a sports hijab

Nike just does a sports hijab
Nike is introducing to Kenya its sports hijab in Somali refuge camps so the young women can play volleyball more freely. One can only hope that some of these bad boys find their way to the rest of the world soon. Why does Kenya get all the fresh gear...
Posted by on Mar 20th, 2006 | 0 comments

Multi-product branding

Huifang Mao and H. Shanker Krishnan have some research in the upcoming June issue of the Journal of Consumer Research.  They explore brand identity and the effect of applying brands across a range of products and the processes of attitude transfer. Sharing:
Posted by on Mar 1st, 2006 | 0 comments

Brand Marker

Brand Marker
This is what happens when you give twenty-five Australian people markers and ask them to draw brands from memory. It provides some insight in to the cognitive power of various branding strategies. It would be worth seeing how strong of an impact other brands have on the hive...
Posted by on Oct 3rd, 2005 | 2 comments

The separation of Church and Media

The marketing department at Boeing and Bell have really sinned this time. Their being crucified for their advertisment in which an Osprey is descending upon a mosque as though war and death were riding the same horse. Unfortunately for them, the ad itself can no longer be suppressed and is being resurrected online via the Streisand effect. They claim the ad should never have been published though no word on why it...
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